Coming January 2027

Turning Code, Data
& AI into Enterprise
Value.

I help PE and VC investors turn their portfolio companies' product, technology and AI into enterprise value - from diligence to execution.

C-LEVEL MANDATES
Co-founder & CTO, Appoxee → acquired by Teradata

What I do

Diligence & 100-Day Plan

Technology, product, data and AI diligence · organisation and leadership assessment · costed 100-day plan · board recommendation.

Executive Leadership

CPTO / CDO / CAIO leadership through growth, transition, turnaround, integration or an open executive seat.

Product & Technology Transformation

Operating-model redesign · platform and architecture strategy · delivery and reliability · post-M&A unification · cost and organisational simplification.

Data & AI Strategy & Monetisation

AI strategy · AI-native products and operating models · data platforms · revenue and margin use cases · governance, risk and economics.

Board & Portfolio

Board advisory · portfolio support · technology and AI oversight · leadership assessment · exit readiness.

Diligence & 100-Day Plan

Technology, product, data and AI diligence · organisation and leadership assessment · costed 100-day plan · board recommendation.

Executive Leadership

CPTO / CDO / CAIO leadership through growth, transition, turnaround, integration or an open executive seat.

Product & Technology Transformation

Operating-model redesign · platform and architecture strategy · delivery and reliability · post-M&A unification · cost and organisational simplification.

Data & AI Strategy & Monetisation

AI strategy · AI-native products and operating models · data platforms · revenue and margin use cases · governance, risk and economics.

Board & Portfolio

Board advisory · portfolio support · technology and AI oversight · leadership assessment · exit readiness.

How I engage

Diagnose

2-4 weeks

2–4 weeks · written board recommendation.

Fractional

1-3 days / week

1–3 days / week · minimum 3 months.

Interim

6-12 months

Full ownership · defined mandate · 6–12 months.

Partner

Retained

Portfolio-level · retained · multiple assets.

Operating experience across the deal cycle

Every side of the table

Yehuda Hofri delivering a keynote at Startupbootcamp

I have worked in both PE and VC-backed companies. Run sell-side diligence on my own company through to exit, and buy-side diligence on acquisitions we then had to integrate. Led M&A and post-merger integrations, including PE roll-ups, and run product, technology and AI diligence for the investor side.

The request list a buyer sends is one I have written myself.

More

I have worked in both PE and VC-backed companies. Run sell-side diligence on my own company through to exit, and buy-side diligence on acquisitions we then had to integrate. Led M&A and post-merger integrations, including PE roll-ups, and run product, technology and AI diligence for the investor side.

The evidence

Exit achieved

Appoxee -> Teradata · Sell-side diligence and integration

Revenue created

18 markets · AI and ML monetisation in production · VEON

Speed gained and cost removed

250% faster delivery at -25% IT cost · Transdev

Risk identified

14 ventures diligenced across one portfolio · Venturerock

Founder-led exit

Appoxee → Teradata

18 markets

AI monetisation live · VEON

250% faster

at -25% IT cost · Transdev

14 ventures

diligenced · Venturerock

Discuss a dealConfidential and without obligation.
Insights

Thinking ahead of the curve

Short, practical perspectives on AI economics, product-led growth and the operating systems behind enterprise value.

AI economics

The AI Margin Trap

Why AI adoption can increase activity while quietly weakening margin-and how leaders should test the economics.

Read on LinkedIn
Operating model

The Self-Organizing Organization

What changes when teams can sense, decide and adapt without waiting for hierarchy to catch up.

Read on LinkedIn
AI value creation

1,000× More Tokens Do Not Create 1,000× More Value

Why expanding model capacity is not the same as creating enterprise value-and where leadership attention belongs.

Read on LinkedIn
CEO guide

Leading with AI and Product-Led Growth: A CEO’s Guide

A practical leadership lens for connecting AI, product-led growth and the company operating system.

Read on LinkedIn
Product growth

Value-Driven Products: The Growth Playbook for CEOs

How CEOs can focus product investment on customer value, commercial outcomes and repeatable growth.

Read on LinkedIn
The note

One letter a month on turning code into capital.

For investors, boards and operators. No noise.

Recommendations

4 perspectives
Yehuda is one of the best CTOs I have ever worked with. Visionary, entrepreneurial and transformative. He connects technology to business goals fluently and takes his team, and wider organisation, along on the journey to achieve strong results together. And aside from that, great fun to work with. Can but only recommend him if you want to scale for hypergrowth.
Martine van der LeeChief Product & Technology Officer, Immoweb (part of AVIV Group)
A true tech 'wizard'. Knows tools, people and gets stuff done!
Wilco BrandtChief Information Officer, Albert Heijn, Etos and Gall & Gall
It was a great experience working with Yehuda. Yehuda is a highly innovative hands-on manager, with deep knowledge of numerous areas in technology from the low-level details of cloud infra to data analysis algorithms of Data Science. Yehuda is a pragmatic and proactive technology leader always empowering and driving his team. Yehuda is business driven and goal centric, producing great value to the company and being a collaborative team member.
Ben GoldinFounder & CEO, Plumery
Yehuda is an exceptional CTO. Not only to set a clear Tech Strategy for any SAAS scale up (or established company with a digital transformation strategy) but also the ability to make it happen. As a team player and coach, he enables & empowers his team to deliver and grow as professionals. All done and executed with full stakeholder alignment with investor(s) and broader C-Suite. On the personal level, Yehuda is highly engaged on many different topics and always offers to help where possible (or needed). Would love to continue to work with Yehuda in any way or form.
Fons LaudyInternational SaaS Executive
A true tech 'wizard'. Knows tools, people and gets stuff done!
Wilco BrandtChief Information Officer, Albert Heijn, Etos and Gall & Gall
Read 3 more
Yehuda is one of the best CTOs I have ever worked with. Visionary, entrepreneurial and transformative. He connects technology to business goals fluently and takes his team, and wider organisation, along on the journey to achieve strong results together. And aside from that, great fun to work with. Can but only recommend him if you want to scale for hypergrowth.
Martine van der LeeChief Product & Technology Officer, Immoweb (part of AVIV Group)
It was a great experience working with Yehuda. Yehuda is a highly innovative hands-on manager, with deep knowledge of numerous areas in technology from the low-level details of cloud infra to data analysis algorithms of Data Science. Yehuda is a pragmatic and proactive technology leader always empowering and driving his team. Yehuda is business driven and goal centric, producing great value to the company and being a collaborative team member.
Ben GoldinFounder & CEO, Plumery
Yehuda is an exceptional CTO. Not only to set a clear Tech Strategy for any SAAS scale up (or established company with a digital transformation strategy) but also the ability to make it happen. As a team player and coach, he enables & empowers his team to deliver and grow as professionals. All done and executed with full stakeholder alignment with investor(s) and broader C-Suite. On the personal level, Yehuda is highly engaged on many different topics and always offers to help where possible (or needed). Would love to continue to work with Yehuda in any way or form.
Fons LaudyInternational SaaS Executive
View more recommendations on LinkedIn
Discuss a live deal or portfolio company

Bring your value-creation question.

Share the situation, the timing and what needs to move. Initial conversations are confidential and without obligation.

Portrait of Yehuda Hofri
Message me on WhatsAppInitial conversations are confidential and without obligation. Do not include confidential deal or personal information.
Yehuda Hofrihofri@scalewise.io
Scalewise B.V. · AmsterdamEU · UK · Nordics · DACH